Tag Archives: digital marketing

Recommended Tools to Increase E-commerce Traffic

By | 17/02/2021

Nowadays, everyone has been familiar with the existence of the Internet. Some people utilize the Internet for some reasons, surfing the search engine, online shopping, or playing games. It becomes more apparent among people since the increasing of smartphone types. Talking about online shopping, it increases the number of e-commerce stores these days. Some entrepreneurs utilize e-commerce to promote their products.

Besides, they aim to expand their target market to their business. Search engine optimization (SEO) and pay-per-click (PPC) ads are two ideal advertising channels for eCommerce stores. The higher the visibility of an e-commerce site, the more traffic, and revenue potential it can achieve. However, there is a variety of SEO and PPC tools that available to enhance your eCommerce marketing campaigns. Many of these applications are free, so you should consider them when creating or promoting your online marketing strategies. These are recommended tools you could use for increasing eCommerce traffic;

web keyword

SEO Digger

To use this useful search engine marketing tool, simply visit the website and explore what is inside there. The tool will provide one of Google’s top 20 rankings for your website. This tool is valuable because it lets you know if your website is clearly defined in Google. The tool can also be good because it allows you to review some of the top rankings without having to purchase a ranking checker app. Besides, you can use SEO Digger to discover the best keywords of your competitors, which will help you formulate an effective SEO strategy for e-commerce.

Google AdWords

Google AdWordsGoogle AdWords is the most popular platform for paid search advertising, and this tool also allows you to fine-tune and maximize your efforts. This tool does this without any impressions on your account, which means that the preview will not cause a decrease in CTR (click-through rate). Google Ad preview allows you to choose where you want your ads to appear so that your ads are displayed as a person would search for them on a particular website. You can use the ad preview tool in AdWords to determine the success of your ad placement based on a bid price.

Google Sets

All you have to do is type in the keywords you want to know more about, and Google will provide you with the relevant search phrases. There are indications that Google Sets might be closing down, but many experts are calling for this tool to continue to exist because they find it much easier to use than Google’s keyword tool. Therefore, it is effective to use Google Sets to increase the traffic of your e-commerce.

AdCenter Keyword Mutation Tool

With this unique tool, you can find keywords that have certain spellings and typos. It allows you to optimize your website, as web users will not find you if you have spelling or typos in your keywords and phrases. However, it would be better to anticipate that these tools will allow you to identify opportunities in your targeting and improve your marketing campaigns in general. It means that you need to perform other actions to optimize the improvement process of the e-commerce traffic.…

Useful Digital Marketing Tips for Entrepreneurs

By | 14/07/2020

You will need a lot of commitment and hard work if you want to grow your business. Along the way, you have to be ready to face challenges such as rivalry. It would help if you found the time to address customer satisfaction, organization, and more.

Adding publicity can be useful. It will help improve your brand and attract customers. Digital marketing, if used well, can increase your revenue. Now that we live in a digital age, you should have an online presence. Below are some marketing tips that could help your start-up business grow.

man working on laptop

Search Engine Optimization

There still a lot of business owners who don’t know how to utilize their SEO correctly. You can check this link to know where they went wrong. Deciding to venture out in digital marketing means you have decided to learn everything about SEO. Search Engine Optimization can help you increase your website’s rank on search engine result pages such as Google. Keep in mind that in this kind of business, and you’re not alone.

Thousand of similar pages are presented to a user whenever they search for a keyword. And SEO makes sure that your site is on top of the search engine pages. By then, you can make sure you will get frequent visits on your websites, which potentially can turn into customers.

Social Media Marketing

Social Media Marketing, also called SMM, is the advertising latest trend. It’s one of the significant factors that helps your online business. Through SMM, you have the opportunity to interact and talk with your customers. Currently, eight out of ten people are active on various social media platforms. It is probably an advantage for the viewer to make their products or services known.

SMM can help you design new products and services. Depending on your audience, use platforms like Pinterest, Twitter, Facebook, and LinkedIn and communicate information to a brand’s customers in a new way through articles and blogs.

Content Marketing content marketing flatlay

The expression “content is the key” is well known in the world of digital advertising. It is part of the profits of your start-up. It assures your target audience that they will make a purchase – the material you create must be distinctive and original. The content allows you to talk about the product you offer to your clients.

PPC Marketing

Also known as Pay-Per-Click Marketing. This type of marketing is excellent for generating sales leads. This method uses search engine advertisements to lure users into your website. One of the most significant advantages of PPC is you only pay for the ads that have been clicked by the customers. It is the quickest technique to increase your online commercial presence. Be sure to analyze the results to evaluate their effectiveness in using PPC advertising and update the message.…

How to Improve Your LinkedIn Business Profile

By | 03/06/2020

Social MediaIf you are about to start a business or already run one, then the next continuance process is marketing your product. In the current era, it is useful to market your business through social media. Every company needs to have its pages to attract potential customers, interact with them to get into new leads and publish information related to the service and product. This way, it can influence your website traffic and your customers.

The new leading social media in business is LinkedIn. People are already using it to find and promote a job, but not many know that it is significant to market your business. You might already have your personal account, and you think that it would be too many to create your business profile. Already having a personal account should not stop you from creating a business one because you can always learn more on how to manage your LinkedIn Profile. While doing so, you can develop your business LinkedIn profile as it can take some time to make it perfect.

Make a Visible Logo

Do not use a profile photo that is under your property or a picture of your group members. Although you can publish those images, try to focus on your logo for a profile photo. Also, ensure that the logo associated with your organization is recognizable so that people can get familiar with it. It would be best if you stay with one rather than trying to change your logo based on online comments.

Stay Professional

LinkedIYour profile should look professional in all respects and ways. You would not create a profile that could later be found by organizations, business partners or customers that something is wrong or fishy with your business. Do not ever think to let it slide even behind the curtain. Respond to people timely in a thoughtful manner and build relationships with customers and other businesses.

Provide Some Business Information

Some businesses get tempted to “About You” section later. It is not good because you might miss any business leads and opportunities. Please do not delay updating this section when the material has been ready at hand. Before creating a media profile, you should have a website and business statement that you can use to provide people with information and contact related to your business.

Create an Accessible Appearance

It is the same as how business work in real life. When you want to do a satisfactory service for a customer, you have a certain standard of operation to gain more customers and partnerships. The same goes for your LinkedIn profile to make it look accessible. There is a mix of things, like graphics that lack colour and font, and statements that keep you busy with updates or publications. It is almost like creating a personality for your business. You want to give and get a credible, pleasant, friendly and professional look for your business.

Whether you are reaching out directly to consumers or other industry professionals, LinkedIn can help your business. To get the most out of your social media website, which has the potential to change the game, you need to figure out how to market it correctly. This way, you can grow your business, improve your revenue and expand your market reach.

Benefits of Social Media Marketing

By | 14/08/2019

Social media marketing is no longer an odd term, especially among modern marketers. Instead of promoting the brands and products traditionally from one door to another, those marketers have been dependent on the Internet and digital networks to reach those living miles away from them. It turns out to be an effective method and strategy. The statement is proven by high profitability after they switch to this new invention. Of course, banners and television advertisement are still a massive wave these days. But one thing to note is that these types of strategies do not come with an algorithm and exact measurements to know the viewers’ engagement. As a result, the entire process is only based on estimation without numbers.

a group of smartphone users

When it comes to the discussion about the benefits of social media marketing, we need to know that the term can sometimes be too broad. However, it should not be an issue at all since this article talks mainly about social media in general. Knowing more about the strategy means understanding more about the benefits, and below are the explanations.

Stronger Brand Awareness

a person using laptopIt was quite challenging to create strong brand awareness before the era of social media. A company needs to pay a huge amount of money for the advertisement to be broadcasted on television. Otherwise, they will not even have a chance. The invention of social media has now turned the table entirely. With the presence of free marketing platforms in every account submitted, even a small company with a limited asset can access the world. They can use existing features to create brand awareness to increase sales. The use of hashtags is one example of how social media changes the essence of marketing.

Effective Promotion

The simplicity of digital marketing has been a new wave these days, and it can lead to effective brand and product promotions. Sellers can create eye-catching contents, upload them, and hit the publish button. The minute they hit the button, millions of people can be reached and affected. The business account is also another feature that marketers can use to sell their products. For this feature, they need to pay a small amount of money only.

Exact Measurement

It is vital to measure the viewers’ engagement and active role and present the calculation in numbers. Fortunately, social media marketing is all about numbers and algorithm. This way, sellers can know the percentage of actively-engaged viewers to decide the next marketing steps that they need to take.…